آی تی روز
درباره وبلاگ



مدیر وبلاگ :
عنوان انگلیسی مقاله: Examining market entry mode strategies via resource-based and institutional influences
عنوان فارسی مقاله: بررسی استراتژی های ورود به بازار مبتنی بر تأثیرات سازمانی و منابع؛ شواهد تجربی از یک منطقه با بافت اقتصادی
دسته: اقتصاد
فرمت فایل ترجمه شده: WORD (قابل ویرایش)
تعداد صفحات فایل ترجمه شده: 21
ترجمه ی سلیس و روان مقاله آماده ی خرید می باشد.
_______________________________________
چکیده ترجمه:
این تحقیق دو هدف عمده دارد. اول توسعه و بررسی یک چهارچوب به منظور بازاریابی و انتخاب حالت ورودی مبتنی بر منابع و نظریه ی نهادی در چار چوب منطقه ای در داخل کشور از لحاظ بازاریابی است. در این مساله تأثیرات مبتنی بر منابع محیط زیست محرک های اصلی استراتژی حالت ورودی هستند .به ویژه، مساله ی اساسی یک شرکت، استراتژی های ورودی به بازار است که منابع آن (مشخصات شرکت، مشخصات محصول، بزرگی شرکت) است که میتواند انتخاب را تقویت کند و همچنین این انتخاب به درک شرکت ها از دو محیط (خصوصیات میزبان و میهمان بازار) بستگی دارد. دوم بررسی چارچوب نظری در وضعیت های ویژه از حالت های ورودی شرکت های هنگ کنگ به سرزمین اصلی چین به عنوان اقتصاد خاص  منطقه ای در چارچوب داخل کشوراست.جمع آوری اطلاعات از 208مدیر ارشد شرکت های هنگ کنگ با بررسی پست الکترو نیکی انجام گرفت. نتایج نشان می دهد که مشخصات شرکت، مشخصات محصول، خصوصیات بازار داخلی و میزبان)اما نه به بزرگی شرکت ( به طور قابل توجهی در استراتژی  انتخاب و ورود صاحبان سهام به منظور شرکت هایی دارد که از هنگ کنگ به دیگر مناطق در چین می روند.
کلیدواژه: نظریه سازمانی، نظریه مبتنی بر منبع، استراژی ورود، عملکرد شرکت
مقدمه:
انتخاب بازار حالت ورودی بین المللی از شرکت ، تبدیل به یک رشته اصلی مورد توجه در بازاریابی بین المللی شده است.(نگاه کنید به آگاروال، 1994؛ برادلی و گانن، 2000؛ داو و Larimo، 2009؛ رسیده و همکاران، 2002؛ Mayrhofer، 2004 )و بین المللی 
کسب و کار(آگاروال و Ramaswami، 1992؛ Brouthers، 2002؛ چان 
و همکاران، 2006؛ Erramilli، 1996 مطبوعات.)با توجه به اینکه که مطبوعات بازاریابی بین المللی به محدوده ی مسائل مربوط به حالت ورودی توجه ی ویژه ای کرده است هنوز هم شکاف هایی در مطبوعات وجود دارد که این پژوهش به درست کردن آن ها می پردازد.

جهت دانلود محصول اینجا کلیک نمایید




نوع مطلب :
برچسب ها : نظریه مبتنی بر منبع، استراژی ورود، عملکرد شرکت، نظریه سازمانی،
لینک های مرتبط :
چهارشنبه 18 مهر 1397 01:20 ق.ظ
An outstanding share! I have just forwarded this onto a colleague who has been doing a little research on this.
And he in fact bought me dinner because I found it for him...
lol. So allow me to reword this.... Thanks for the meal!! But yeah,
thanx for spending some time to talk about this matter here on your site.
چهارشنبه 18 مهر 1397 01:02 ق.ظ
Every weekend i used to visit this site, for the reason that i want
enjoyment, for the reason that this this website conations really
fastidious funny data too.
سه شنبه 17 مهر 1397 07:57 ب.ظ
Unquestionably consider that which you said. Your favourite reason seemed to be on the web
the simplest factor to take into account of. I say to
you, I definitely get annoyed whilst other people consider concerns that they just don't recognize about.
You managed to hit the nail upon the highest and outlined out the entire thing with no need
side effect , folks can take a signal. Will probably be again to get more.
Thanks
سه شنبه 17 مهر 1397 07:22 ب.ظ
Amazing blog! Is your theme custom made or did you download it from somewhere?
A theme like yours with a few simple tweeks would really make my blog jump out.
Please let me know where you got your design. Thank you
سه شنبه 17 مهر 1397 06:58 ب.ظ
I really like your blog.. very nice colors & theme.

Did you create this website yourself or did you hire someone to do it for you?
Plz reply as I'm looking to design my own blog and
would like to know where u got this from. many thanks
سه شنبه 17 مهر 1397 06:13 ب.ظ
Wow, that's what I was seeking for, what a information! present here at this web site,
thanks admin of this site.
سه شنبه 17 مهر 1397 04:24 ب.ظ
Excellent blog post. I absolutely appreciate this website.

Continue the good work!
سه شنبه 17 مهر 1397 04:16 ب.ظ
I read this article fully concerning the difference of
hottest and previous technologies, it's awesome article.
سه شنبه 17 مهر 1397 03:50 ب.ظ
Why viewers still use to read news papers when in this technological globe the whole thing is presented on web?
سه شنبه 17 مهر 1397 03:13 ب.ظ
Hey! I know this is kind of off topic but I was wondering which blog platform are you using for this website?
I'm getting tired of Wordpress because I've had issues with
hackers and I'm looking at options for another platform. I would be fantastic if you could point me in the direction of a good platform.
سه شنبه 17 مهر 1397 02:22 ب.ظ
Woah! I'm really enjoying the template/theme of this site.
It's simple, yet effective. A lot of times it's very difficult to get that "perfect balance" between usability and appearance.

I must say that you've done a very good job with this.
Additionally, the blog loads very quick for me on Opera.
Excellent Blog!
سه شنبه 17 مهر 1397 01:40 ب.ظ
I'd like to thank you for the efforts you've put in writing this website.
I really hope to view the same high-grade content by you in the
future as well. In truth, your creative writing abilities
has motivated me to get my own, personal website now ;)
سه شنبه 17 مهر 1397 01:06 ب.ظ
Hello, its good post on the topic of media print,
we all know media is a great source of information.
سه شنبه 17 مهر 1397 12:22 ب.ظ
Hey there would you mind sharing which blog platform you're
working with? I'm going to start my own blog soon but
I'm having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your layout seems different then most blogs and I'm looking for something unique.
P.S Sorry for getting off-topic but I had to ask!
سه شنبه 17 مهر 1397 10:49 ق.ظ
Great items from you, man. I have take note your stuff prior to and you're simply extremely wonderful.
I actually like what you've got right here, certainly like what
you are stating and the best way through which you say it.

You are making it entertaining and you continue to care for to stay it sensible.
I cant wait to learn far more from you. This is really a great site.
سه شنبه 17 مهر 1397 10:46 ق.ظ
Very good article! We are linking to this great post
on our site. Keep up the great writing.
سه شنبه 17 مهر 1397 07:41 ق.ظ
I am regular visitor, hoow are yoou everybody?
This paragraph posted at this web page is iin fact fastidious.
سه شنبه 17 مهر 1397 07:15 ق.ظ
Really when someone doesn't understand after that its up to other viewers that they will assist, so here it takes
place.
دوشنبه 16 مهر 1397 05:13 ب.ظ
Wow that was strange. I just wrote an extremely long comment but after I clicked
submit my comment didn't appear. Grrrr... well I'm not writing
all that over again. Anyway, just wanted to say great blog!
دوشنبه 16 مهر 1397 03:56 ب.ظ
Howdy just wanted to give you a quick heads up.
The words in your article seem to be running
off the screen in Safari. I'm not sure if this is a format issue or something to do with internet browser compatibility but I thought
I'd post to let you know. The design and style look great though!
Hope you get the problem solved soon. Cheers
دوشنبه 16 مهر 1397 11:41 ق.ظ
Pretty nice post. I just stumbled upon your blog and wished
to say that I have truly enjoyed surfing around your blog posts.
After all I will be subscribing to your feed and I hope you write again very soon!
دوشنبه 16 مهر 1397 11:37 ق.ظ
Woah! I'm really enjoying the template/theme of this blog.
It's simple, yet effective. A lot of times
it's hard to get that "perfect balance" between usability and appearance.
I must say you've done a superb job with this. In addition, the blog loads extremely quick for me on Firefox.
Exceptional Blog!
دوشنبه 16 مهر 1397 09:22 ق.ظ
I would like to convey my affection for your kindness in support of those people who really want help on this particular concept. Your special dedication to passing the solution up and down appeared to be amazingly practical and has without exception allowed ladies much like me to realize their targets. The valuable guidelines means a lot to me and somewhat more to my peers. Warm regards; from all of us.
دوشنبه 16 مهر 1397 03:59 ق.ظ
I savor, cause I found just what I used to be taking a look for.
You've ended my four day long hunt! God Bless you man. Have a nice day.
Bye
یکشنبه 15 مهر 1397 11:20 ب.ظ
Nice replies in return of this issue with real arguments and telling the whole thing on the topic of that.
یکشنبه 15 مهر 1397 09:17 ب.ظ
Wonderful post! We are linking to this particularly great post on our
website. Keep up the good writing.
شنبه 14 مهر 1397 08:37 ب.ظ
I truly wanted to type a quick comment so as to thank you for all of the fantastic points you are placing at this site. My time consuming internet search has now been paid with high-quality concept to go over with my co-workers. I 'd claim that most of us readers actually are quite lucky to be in a fabulous community with very many brilliant individuals with insightful solutions. I feel really happy to have discovered your web site and look forward to plenty of more awesome moments reading here. Thanks again for a lot of things.
شنبه 14 مهر 1397 05:28 ب.ظ
Thanks , I have just been searching for information about this subject for ages and yours
is the greatest I've found out till now. But, what in regards to the bottom line?
Are you certain in regards to the source?
شنبه 14 مهر 1397 05:10 ق.ظ
My developer is trying to persuade me to move to .net from PHP.
I have always disliked the idea because of the expenses.
But he's tryiong none the less. I've been using Movable-type on a
number of websites for about a year and am worried about switching to another platform.
I have heard very good things about blogengine.net.
Is there a way I can import all my wordpress content
into it? Any help would be really appreciated!
جمعه 13 مهر 1397 10:04 ب.ظ
Heya i'm for the first time here. I came across this board and I find It really useful & it helped me out a lot.
I hope to give something back and aid others like you helped me.
 
لبخندناراحتچشمک
نیشخندبغلسوال
قلبخجالتزبان
ماچتعجبعصبانی
عینکشیطانگریه
خندهقهقههخداحافظ
سبزقهرهورا
دستگلتفکر


نمایش نظرات 31 تا 60
آمار وبلاگ
  • کل بازدید :
  • بازدید امروز :
  • بازدید دیروز :
  • بازدید این ماه :
  • بازدید ماه قبل :
  • تعداد نویسندگان :
  • تعداد کل پست ها :
  • آخرین بازدید :
  • آخرین بروز رسانی :